IBM Z Next Launch
Director of Interactive, Centerline Digital
The IBM Z mainframe is the backbone of Fortune 500 companies in healthcare, finance, insurance, and other critical industries. For the launch of its 15th generation, IBM hosted 600+ CE/I/TOs at six invitation-only events across the glove. We produced several facilitated game experiences to allow subject matter experts to guide potential customers through tailored sales journeys. Customers were more open to conversation when part of a group activity, and multiple high-value accounts were closed as direct result of these events.
Client goals:
- Reduce calendar time from demo to close
- Reduce SME / Customer Success touchpoints to close
Agency goals:
- Introduce and validate new interactive business line
- Build out team and create processes for to support business line
Design team: Amr Alchalati, Brenna Mickey, Kurt Edwards
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